Senior Graphic Designer & Creative Director Designing clear, scalable visual systems for organizations, institutions, and mission-driven teams.
I’m a senior-level graphic designer and creative director with experience leading brand, marketing, and visual communication projects for organizations operating at a national and institutional scale.
My work focuses on translating complex ideas into clear, structured visual systems—across print, digital, and multi-channel environments. I bring a strategic approach to design, balancing brand integrity, hierarchy, and usability to support communication goals and long-term consistency.
Over the past several years, I’ve led design initiatives spanning brand development, campaign collateral, publications, and digital assets, partnering closely with stakeholders to deliver work that is both thoughtful and practical.

What I Specialize In
Brand systems and visual identity development
Marketing and campaign design (print + digital)
Editorial and publication design
Cross-channel design consistency
Creative direction and design leadership
How I Approach Design
I work at the intersection of strategy and execution, ensuring design decisions are grounded in clarity, audience needs, and real-world use. My process emphasizes alignment between message, visuals, and delivery, so work scales cleanly across teams and platforms.
I’m comfortable owning projects end-to-end, collaborating with cross-functional partners, and operating independently in remote environments that value trust, communication, and accountability.
Professional Experience
Creative Director / Lead Designer
Genius Media LLC | 2016 – Present
Lead visual strategy and design execution across branding, marketing, and digital projects for organizational and institutional clients. Own creative direction, stakeholder alignment, and delivery across print and digital formats.
Tools & Platforms
Adobe Creative Cloud (Illustrator, InDesign, Photoshop)
Figma
Articulate 360 (Rise, Storyline)
Web & digital publishing tools
Work With Me
For opportunities or inquiries, contact:
ebonialeycebetty@gmail.com
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