Role: Strategy, Copywriting, Visual Design
Deliverables: Brand guidelines · Marketing collateral · Digital and print layouts
Focus: Brand consistency, audience-appropriate messaging, print and digital alignment
Deliverables: Brand guidelines · Marketing collateral · Digital and print layouts
Focus: Brand consistency, audience-appropriate messaging, print and digital alignment
This project involved leading the development of cohesive marketing materials that clearly communicated the Council’s mission, leadership focus, and professional value to a national audience. All messaging and visual layouts were strategically crafted to align with established brand standards while prioritizing clarity, hierarchy, and consistency across both print and digital formats.
